SIMON & SCHUSTER TEAMS WITH FOLI TO HELP READERS DISCOVER BOOKS AT…. WELL, ANYWHERE
NEW YORK, May 13— For publishers and authors, the ability to bring their books to the attention of audiences at live events, to travelers at hotels and in airports and train stations, to visitors at museums and exhibitions, or any geographical location has long been constrained by the cost and physical limitations of transporting and displaying large quantities of books, and more recently, by the technical hurdles of placing ebook content within closed networks and systems.
Now, through an exclusive partnership with Foli, a digital content mobile distribution platform, Simon & Schuster is breaking down those traditional barriers to book discovery. Employing Foli’s geo-location technology, the publishing company can deliver a specific book, or a selection of books, to pinpointed locations anywhere, enabling consumers to read Simon & Schuster’s books while they remain at the location.
This new chapter in book discovery will take off in a big way on May 15 when Simon & Schuster offers the chance to read David McCullough’s highly anticipated new biography, THE WRIGHT BROTHERS, to visitors at the National Air and Space Museum, at more than 50 major airports nationwide, including in the “First in Flight” state of North Carolina, and at the Wright Brothers Memorial in Kill Devil Hills, North Carolina. As with Foli’s magazine offerings delivery is simple and convenient – visitors to the museum or travelers at the airport simply download the Foli app to their phone or tablet (available for iOS or Android) and they can begin reading immediately.
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Visit simonandschuster.com for more information.